Tag: analytics

by Julie Keck

1. Journalism schools add courses in sports, emerging technology (Emily Wordsman / American Journalism Review) 2. How big is digital education in the United States? An end of year review (Josh Bleiberg & Darrell M. West / Brookings Institute) 3. Journalism school reform in the context of wider media trends (John Wihbey / Journalist’s Resource) […] more »

by Sachin Kamdar

The following is a guest post. Read more about MediaShift guest posts here. Almost three years ago I wrote an article about “Why Publishers Are About to Go Data Crazy.” This prediction came true, but the degree that publishers have gone “data crazy” wildly beat my expectations. Publishers now have the ability to capitalize on […] more »

by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging […] more »

by Kathleen Bartzen Culver

I rarely have to sell my students on what I’m teaching them. They’ve worked hard to get accepted into a highly competitive major, and they’re here because they want to learn. But that all changes when we get to my week on data. The grumbles and eyerolls abound. I feel like I can read some […] more »

by Susan Currie Sivek

Editor’s note: This is part two of a two-part series from Susan Currie Sivek on magazines and analytics. Click here for part one. Magazines have made major strides in integrating multimedia production into their existing production processes. Digital projects that used to be tacked on to print content are now, in many cases, seamlessly developed […] more »

by Reuben Stern

Reporting by Olga Kyle, Reuben Stern, Laura Davison, Teddy Nykiel. This week the RJI Futures Lab explores how better use of analytics and user data could help newsrooms improve their coverage and connect with audiences. PART 1: THINKING MORE LIKE MARKETERS Most news organizations track things like page views and unique visitors. But more sophisticated […] more »

by Dorian Benkoil

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. Access to, and control and ownership of, data is playing a big role in everything […] more »

by Jason Feinberg

The music industry had a wild ride in 2010. Companies came and went, layoffs hit every sector, rapid growth delivered opportunity, and Spotify still didn’t launch in the U.S. This year, 2011, should be no different. Here are some predictions and thoughts about what 2011 may hold for the music industry. 1. A Major Label […] more »