Tag: association of magazine media

by Susan Currie Sivek

Every month, the Magazine Media 360° audience report lands in my email inbox. I’ve always wanted to dig deeper into that intriguing spreadsheet. Finally, it’s spring break — and what else does a journalism professor do on vacation but play around with data? This report is released by MPA, the Association of Magazine Media. Its full […] more »

by Susan Currie Sivek

It seems like a simple task: Keep track of new magazine launches, monitor the results, and see how much the industry grows and changes. But when you start digging into that project in more detail, it gets complicated. What qualifies as a magazine? (Yes, that question, again.) Which platforms “count?” And the bigger concern: How […] more »