Tag: audience

by Joy Mayer

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with the Donald W. Reynolds Journalism Institute and BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Title: How to Measure Impact for Your Crucial Content Instructor: Joy Mayer, Associate Professor at the Missouri School […] more »

by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »

by Molly Wright Steenson

It was the final stretch before the new semester, the week when I shuffle course materials into digital and paper readers. It was also the week in which I launch my course blogs. That day, a tweet from Steven Levy caught my eye. Epic @carr2n syllabus for his lucky students. Big bonus: he’s using @medium to the […] more »

by Reuben Stern

Reporting by Reuben Stern, Olga Kyle, Laura Davison, Chelsea Stuart and Sarah Harkins. This week the RJI Futures Lab explores how newsroom design might affect coverage, how to connect stories with their proper audience and how the New York Times made its pay model work. PART 1: Collaborative newsroom layouts Many traditional newsrooms have changed […] more »

by Mark Glaser

It’s been a long time since our last MediaShift Survey back in 2006, the year after we launched. If you don’t remember back that far, MediaShift was just a one-man blog run by me. Since that time, we’ve added the Idea Lab site, the Collaboration Central site, and expanded our coverage to include hundreds of […] more »