Tag: audience engagement

by Julie Keck

1. Local newspapers are hoping online radio can be a growth area (Joseph Lichterman / Neiman Lab) 2. Upworthy says native advertising is working better than expected (Mathew Ingram / GigaOm) 3. The Times Company announces board nominees with web credentials (Ravi Somaiya / New York Times) 4. James Hamblin: A fresh perspective for health […] more »

by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »

by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »

by Julie Keck

1. Apple, DoJ spar ahead of December e-book appeal (Andrew Albanese / Publishers Weekly) 2. Indie authors and the question of Kindle Unlimited (Hellen Barbara / JaneFriedman.com) 3. To gain the upper hand, Amazon disrupts itself (David Streitfeld / New York Times) 4. Five digital publishing questions for Rick Chapman (Digital Book World) 5. Wait! […] more »

by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

by Julie Keck

1. Journalism curator Longform launching first iPhone app (Jeremy Barr / Capital New York) 2. Mail Online’s ad revenues rise nearly 50% year on year (John Plunkett / The Guardian) 3. Y Combinator releases its curriculum as a Stanford class — and online (Liz Gannes / Re/code) 4. College newspaper drops print, first to operate […] more »

by Julie Keck

1. Self-segregation on social networks and the implications for the Ferguson, MO story (Ethan Zuckerman) 2. Chasing clicks: Journalists say one thing but feel pressure to do another (Angèle Christin / Nieman Lab) 3. Want to see Aziz Ansari’s next stand-up show? Check Twitter, then give him your phone number (Peter Kafka / Re/code) 4. […] more »

by Julie Keck

1. Vice News sparks debate on engaging younger viewers (Mark Sweney / The Guardian) 2. Publishers: Ditch your apps; focus on mobile web (John McDermott / Digiday) 3. New York Times’s digital subscription growth story may be ending (Edmund Lee / Re/code) 4. Quartz has a new look—and for the first time, a homepage (Zachary […] more »

by Julie Keck

1. Do documentary filmmakers need data about their audiences? (Lene Sillesen / Columbia Journalism Review) 2. Why BuzzFeed is launching its own Hollywood studio (Todd Spangler / Variety) 3. How NYT is learning lessons about digital storytelling and audience engagement (Julie Posetti / WAN-IFRA) 4. Did a spy agency screw The Intercept? (David Uberti / […] more »

by Julie Keck

1. At front lines, bearing witness in real time (David Carr / The New York Times) 2. MH17: How Storyful’s ‘social sleuthing’ helped verify evidence (Ben Cardew / The Guardian) 3. With immigration reform off the agenda, some in tech turn to Plan B (Hayley Tsukayama / The Washington Post) 4. The newsonomics of how […] more »