Tag: audience engagement

by Julie Keck

1. Apple, DoJ spar ahead of December e-book appeal (Andrew Albanese / Publishers Weekly) 2. Indie authors and the question of Kindle Unlimited (Hellen Barbara / JaneFriedman.com) 3. To gain the upper hand, Amazon disrupts itself (David Streitfeld / New York Times) 4. Five digital publishing questions for Rick Chapman (Digital Book World) 5. Wait! […] more »

by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

by Julie Keck

1. Journalism curator Longform launching first iPhone app (Jeremy Barr / Capital New York) 2. Mail Online’s ad revenues rise nearly 50% year on year (John Plunkett / The Guardian) 3. Y Combinator releases its curriculum as a Stanford class — and online (Liz Gannes / Re/code) 4. College newspaper drops print, first to operate […] more »

by Julie Keck

1. Self-segregation on social networks and the implications for the Ferguson, MO story (Ethan Zuckerman) 2. Chasing clicks: Journalists say one thing but feel pressure to do another (Angèle Christin / Nieman Lab) 3. Want to see Aziz Ansari’s next stand-up show? Check Twitter, then give him your phone number (Peter Kafka / Re/code) 4. […] more »

by Julie Keck

1. Vice News sparks debate on engaging younger viewers (Mark Sweney / The Guardian) 2. Publishers: Ditch your apps; focus on mobile web (John McDermott / Digiday) 3. New York Times’s digital subscription growth story may be ending (Edmund Lee / Re/code) 4. Quartz has a new look—and for the first time, a homepage (Zachary […] more »

by Julie Keck

1. Do documentary filmmakers need data about their audiences? (Lene Sillesen / Columbia Journalism Review) 2. Why BuzzFeed is launching its own Hollywood studio (Todd Spangler / Variety) 3. How NYT is learning lessons about digital storytelling and audience engagement (Julie Posetti / WAN-IFRA) 4. Did a spy agency screw The Intercept? (David Uberti / […] more »

by Julie Keck

1. At front lines, bearing witness in real time (David Carr / The New York Times) 2. MH17: How Storyful’s ‘social sleuthing’ helped verify evidence (Ben Cardew / The Guardian) 3. With immigration reform off the agenda, some in tech turn to Plan B (Hayley Tsukayama / The Washington Post) 4. The newsonomics of how […] more »

by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps […] more »

by Susan Currie Sivek

It seems like a simple task: Keep track of new magazine launches, monitor the results, and see how much the industry grows and changes. But when you start digging into that project in more detail, it gets complicated. What qualifies as a magazine? (Yes, that question, again.) Which platforms “count?” And the bigger concern: How […] more »

by Julie Keck

1. 4 ways to find readers who love your work (Sean Platt & Johnny B. Truant / JaneFriedman.com) 2. Behind Apple’s mutiny against its court-appointed e-books monitor (Roger Parloff / CNN Money) 3. Why do young readers prefer print to e-books? (Matthew Brady / Guardian) 4. Amazon reveals quarter of Kindle ebook sales in US were […] more »