Tag: branded content

by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for […] more »

by Denise Lu

A big year for both breaking news as well as shifts within the industry, 2013 saw its fair share of massive media stories. The biggest of all were the revelations about NSA surveillance from a leaker, Edward Snowden, who surprised everyone by exposing his identity. And that followed the Obama Administration’s push to prosecute journalists, […] more »

by Alexander Jutkowitz

A few weeks ago, the Financial Times announced it was taking the next steps in its “digital first” strategy, which includes consolidating its print edition, shifting from “reactive reporting” to “news in context,” and altering its production schedule to serve an audience that expects updates throughout the day. There’s been so much conversation lately about […] more »

by Aaron Burcell

After reading Terri Thornton’s post about the phenomenon of companies marketing by creating content, I had absolutely no concerns for the future of PR and advertising for two main reasons. First, PR and advertising professionals have adapted to every successful content format and platform change because marketers are creative people. Secondarily, most companies don’t do […] more »

by Amy Vernon

Though it’s a relatively new idea, the phrase, “We’re all publishers now” already has become somewhat of a cliché. Seriously. Let me Google that for you. I’ll wait while you go look … Back? See what I mean? More than a full page of results with that exact phrasing. While it seems very democratizing, and […] more »