Tag: branding

by Angela Washeck

In a documentary that debuts on PBS Frontline this week, author Doug Rushkoff explores the relationship between big corporate brands and the young people who are so quick to promote what they “like” on social media. “Generation Like” sheds light on the ever-changing advertising and marketing industry and the phenomenon of teens being relentlessly marketed […] more »

by Alexander Jutkowitz

A few weeks ago, the Financial Times announced it was taking the next steps in its “digital first” strategy, which includes consolidating its print edition, shifting from “reactive reporting” to “news in context,” and altering its production schedule to serve an audience that expects updates throughout the day. There’s been so much conversation lately about […] more »

by Julie Keck

Daily Must Reads The best stories across the web on media and technology, curated by Julie Keck. 1. Facebook’s second big announcement this week: free phone calls for U.S. iPhone users (Fast Company) 2. U.S. Attorney Ortiz defends prosecution of Aaron Swartz (Huffington Post) 3. Voters trust Twitter and Facebook as much as traditional media, […] more »

by Kevin O'Connor

The following is a guest column by Kevin O’Connor, the president of User Insight, a user experience strategy firm. The idea of putting customers first is not a new one. In fact, it was the start of the 20th century when Harry Gordon Selfridge coined the phrase “The customer is always right.” But customers have […] more »

by Lily Leung

The best stories across the web on media and technology, curated by Lily Leung. 1.Twitter acquires shortform blogging company Posterous (The Next Web) 2. Yahoo sues Facebook over patent infringement (Inside Facebook) 3. NYT editor talks future of news at SXSW (Huffington Post) 4. Retailers, once dependent on newspapers, have transformed themselves into publishers (Newsosaur) […] more »

by Susan Currie Sivek

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. You won’t see Angelina Jolie on their covers anytime soon. But like their consumer magazine […] more »

by Susan Currie Sivek

The murder happened in the kitchen with a laptop. That possible explanation for the death of Gourmet magazine sounds like a solution from the game Clue. The 68-year-old food magazine met its end this month when publisher Condé Nast cut it and two other magazines. Some blamed Gourmet’s demise on the Internet and its theft […] more »

by Mark Drapeau

It’s easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy. Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage […] more »