Tag: brands

by Terri Thornton

My high school-age son gets lots of information from lots and lots of colleges. One that caught his attention was a place I’d barely heard of — Flagler College. How did they do it? With videos. This is more than a mom being surprised at what her kid learned on the Internet. It’s an example [...] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they [...] more »