Tag: business

by Terri Thornton

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Archived video is available as well. Title: How to Transition from News to the Business World Instructor: Terri Thornton, founder of Thornton Communications Whether by […] more »

by Meagan Doll

On Tuesday, March 24, our #EdShift chat will cover business skills, and what journalists need to know. How much should we care about entrepreneurship? Revenue models? Sustainable non-profit approaches? Do these matter for the average journalism student or reporter? Join us at 1 p.m. Eastern Time / 12 p.m. Central Time / 10 a.m. Pacific […] more »

by Jefferson Yen

When Taylor Swift removed her music from Spotify this month many people were surprised. After all, the streaming music service is one of the largest with 37.5 million free users a month and more than 12 million paid users. In an interview with Yahoo!, Swift said she wasn’t willing to contribute to streaming services like […] more »

by Janet Asteroff

The joke going around right now is that nothing will change at the Washington Post, but in two years you’ll only be able to read it on a Kindle. After seven consecutive years of declining revenue, the Graham family has sold the newspaper to Amazon founder Jeff Bezos. As reported in the Washington Post, Post […] more »

by Zach C. Cohen

MONTCLAIR, N.J. — At a conference at Montclair State University titled, “New Jersey: A Laboratory for Media Innovation,” sponsored in part by the Knight Foundation, newsrooms large and small weighed the current problems and opportunities in New Jersey’s current media market, laying out a microcosm of the challenges facing the American news business and how […] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they […] more »

by Mark Glaser

Yahoo has a long and storied history as a tech and media company, starting as a directory of websites, moving into being a portal, trying various advertising models, pushing more original content — and then what? With brash CEO Marissa Mayer at the helm, Yahoo has made headlines, for sure, by banning work-at-home, and now […] more »

by Dan Reimold

Earlier this month, in a Manhattan hotel conference room, a student journalist admitted being nervous about an upcoming business reporting internship. “I’m going to be blunt,” she said. “I’m 20. I don’t know about the Stock Exchange. I’ve never even done my own taxes.” She asked the featured speakers seated at the front of the […] more »

by Susan Currie Sivek

“Internet Users Demand Less Interactivity,” read the headline of a recent article at The Onion. A (fictional) Internet user commented: “Every time I type a web address into my browser, I don’t need to be taken to a fully immersive, cross-platform, interactive viewing experience…I don’t want to take a moment to provide my feedback, open […] more »

by Andrew Lih

There’s a love-hate relationship with the Consumer Electronic Show, the annual celebration of digital delights and unstoppable innovation that engages Las Vegas with 150,000 rabid buyers, sellers and consumers. It’s the perfect mate for Sin City — equal parts overwhelming, inspiring and oftentimes ridiculous. This year may be the most interesting in awhile because, by […] more »