Tag: chartbeat

by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to […] more »