Tag: communication

by Jordan Hirsch

After reading Sandra Ordonez’s MediaShift post “7 Ways to Get Programmers to Stop Hating You,” my first thought was: Wow, good advice. My second thought was: How can we programmers get people to stop hating us? After 13+ years of working as a technologist — from a junior developer to the manager of a couple […] more »

by Alexa Capeloto

“Beyond J-School 2011” is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry. This […] more »

by Audrey Watters

The stereotypical videogame player is a young male under age 18, but study after study has shown that the majority of the game-playing population does not fall into that demographic. Only 18 percent of gamers are under age 18, and women over 18 represent a significantly greater proportion of this population (37 percent) than do […] more »

by Jen Lee Reeves

I was wrapping up a normal evening of checking through my newsroom’s content before bed when I noticed I had been invited to a Facebook group. This was about seven hours after Mark Zuckerberg and his team introduced a number of changes to groups. The change that most piqued my interest was the new groups […] more »

by Mark Hannah

In times of crisis, communications professionals have an important — and increasingly complicated — role to play. We used to be the first to offer public responses to catastrophes, able to develop elucidating messages before much of the news media was on the scene. Nowadays, the type of media that will report on a crisis […] more »

by Mark Hannah

Professional communicators are paying close attention to the rise of “direct to consumer” (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups’ online “action alerts” are just […] more »

by Mark Glaser

Foremski’s View of the Press Release (Illustration by Chris Dichtel) Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag […] more »