Tag: content

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

by Paul Lentz

Everyone is talking about wearable tech and Internet-connected or “smart” devices. And rightfully so. According to the research firm Canalys, the market is expected to triple in size next year alone based on mainstream consumer adoption. However, few are talking about the implications for digital publishers and why they should pay attention. From Pebble and […] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they […] more »

by Dorian Benkoil

Once again, ‘tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013. (Quality) Content Will be King “Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Click here to read the […] more »

by Courtney Lowery Cowgill

2012 was a big year in the world of digital media, one of IPOs, apps, the “social Olympics,” and one of the most cross-platform elections we’ve seen yet. Over the next two weeks, we’ll be looking at some of the big stories we’ve tracked on MediaShift, and we’ll hear from a few correspondents on what […] more »

by Amy Vernon

Though it’s a relatively new idea, the phrase, “We’re all publishers now” already has become somewhat of a cliché. Seriously. Let me Google that for you. I’ll wait while you go look … Back? See what I mean? More than a full page of results with that exact phrasing. While it seems very democratizing, and […] more »

by Dorian Benkoil

It’s not too hard to make predictions. What’s harder is to honestly evaluate how you did. In that spirit, I’d like to ask your help. Early this year, I predicted how 2011 would go in digital media. I’d love it if you gave me a letter grade with a Tweet to @dbenk (#gradeDBenk), message to […] more »

by Dorian Benkoil

This is the first in a series of columns on new business models for news and other media. You’ll be able to find other stories in the series by clicking on the Business Models tag. One of the toughest ways to support a digital news operation is via advertising. Over my years working in advertising, […] more »