Tag: cpb

by Jessica Clark

What does innovation feel like? According to newly minted MacArthur genius Jad Abumrad, it’s a bit like being chased by a tiger: visceral and gut-churning. Abumrad, the co-host of WNYC’s ground-breaking show Radiolab, advised the audience at last week’s Public Radio Programming Conference (PRPC) to seek out this life-or-death sensation. Innovation isn’t always obvious, he [...] more »

by Katie Donnelly

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. How can public media spur multi-platform engagement through a national TV channel? That’s the challenge [...] more »

by Katie Donnelly

The Public Media 2.0 series on MediaShift is sponsored by American University’s Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM’s research on emerging public media trends and standards at futureofpublicmedia.net. This article was co-authored by Jessica Clark, with research support from Christopher Ali and Erin Roberts. After [...] more »

by Jessica Clark

The Public Media 2.0 series on MediaShift is sponsored by American University’s Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM’s research on emerging public media trends and standards at futureofpublicmedia.net. Public media is facing the same pressures as commercial media when it comes to digital: How can [...] more »

by Jessica Clark

This live-blog post is a continuation of the first post covering the FCC’s Future of Media Workshop on public media. Panel Discussion III: New Platforms, Approaches and Structures Maxie Jackson III, President and CEO, National Federation of Community Broadcasters Says when he thinks of the future, he wants to stress “independence and impact,” in the [...] more »

by Jessica Clark

How should public and noncommercial media evolve in the digital age? Hopefully we’ll find out shortly, as I report live from today’s FCC’s Future of Media Workshop. A who’s who of execs, funders and researchers are lined up to speak, and given that this isn’t the FCC’s usual beat, everyone’s curious to see how the [...] more »

by Amanda Hirsch

“Online: Content is king. I don’t disagree. But collaboration is queen. In chess the king is the most important, but the queen is the most powerful.” 
- David Cohn We in public media produce a lot of content, but historically we haven’t had a lot of collaboration. That’s been changing recently, and I’m fortunate enough [...] more »

by Katie Donnelly

Facing the Mortgage Crisis, a multi-platform community outreach project spearheaded by KETC/Channel 9 in St. Louis, has become a model for public broadcasting stations nationwide. Launched July 1, 2008, with support from the Corporation for Public Broadcasting, the project connects financially struggling residents with appropriate resources. St. Louis was hit hard by the mortgage crisis, [...] more »

by Jessica Clark

“Public Broadcasting has a future and its all about YOU,” tweeted Jonathan Coffman at the close of this weekend’s bustling Public Media Camp. Coffman, the product manager for PBS Engage, was a key organizer of the event, along with Andy Carvin, a senior strategist at NPR’s Social Media Desk, and Joe and Peter Corbett, two [...] more »

by Jessica Clark

Ernest Wilson It’s official: “Public Media 2.0” has graduated from theory into practice. “We believe that a successful broadband policy and implementation requires Public Media 2.0,” said Ernest Wilson, the new chair of the board of the Corporation for Public Broadcasting, at Friday’s unveiling of the Knight Commission’s new report, Informing Communities: Sustaining Democracy in [...] more »