Tag: demographics

by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration.┬áTV Everywhere — a term coined by Time Warner […] more »

by Reuben Stern

This week we find out why investors are bullish on online media startups, and we find out how the Philadelphia-based startup Billy Penn is producing local news coverage aimed at younger readers. PART 1: Why investors love media startups Digital media startups like Vice, BuzzFeed and Vox Media have grown quickly thanks to hundreds of […] more »

by Mark Glaser

It’s been a long time since our last MediaShift Survey back in 2006, the year after we launched. If you don’t remember back that far, MediaShift was just a one-man blog run by me. Since that time, we’ve added the Idea Lab site, the Collaboration Central site, and expanded our coverage to include hundreds of […] more »