Tag: digging deeper

by Mark Glaser

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, online privacy and various other topics. This week I’ll look at the iPhone. [...] more »

by Mark Glaser

For more than 10 years, the Online Journalism Review was published by the Annenberg School for Communications at the University of Southern California as a place to follow the struggles and triumphs in the nascent field of online journalism. But on June 16, editor Robert Niles posted a note to the site titled, Goodbye, explaining [...] more »

by Mark Glaser

Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation? Over the years, traditional media sites have tried forums, killed them, and tried them again, [...] more »

by Mark Glaser

CNN ampitheater in Second Life In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, “A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking [...] more »

by Mark Glaser

Second Life avatars From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogs, social networking, widgets and various other topics. This week I’ll look at [...] more »

by Mark Glaser

Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been updated with the advent of digital [...] more »

by Mark Glaser

The News21 initiative had grand designs to provide fellowships to 44 bright journalism and political science graduate students, and have them create innovative, cutting edge — and sellable — work. In the first year, the Northwestern University fellows broke ground with a Flash-based story on Digital Data Trails and the UC Berkeley fellows had their [...] more »

by Mark Glaser

Ramsey Tesdell would like to bring the concept of citizen and community journalism to Jordan, an Arab country that has a long history of state-controlled media. Tesdell, 23, along with three other early 20somethings, launched the site 7iber in May as a place for “people-powered journalism,” hoping that average folks would tell the stories overlooked [...] more »

by Mark Glaser

Hearst Corporation has a long and storied history as a media conglomerate, starting from the days of old-school media baron William Randolph Hearst and his twin inventions of the penny press and sensational journalism, all the way through its current form as a diversified private media company. In the online arena, it has been more [...] more »

by Mark Glaser

This is the second part of MediaShift’s special series on web measurement. In the first part, I looked at the problem of inconsistent traffic numbers from panel-based measurement firms such as comScore and Nielsen//NetRatings, and the push by the Interactive Advertising Bureau (IAB) to standardize measurements. This week, I look at the philosophical differences between [...] more »