Tag: digital ads

by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

by Dorian Benkoil

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top. And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they’re doing. Here, then, are some […] more »

by Julie Keck

1. US midterm elections: An online guide to find where to vote, track results (Alex Howard / TechRepublic) 2. Digital to overtake TV ad spending in 2 years, says Forrester (Tim Peterson / AdAge) 3. The Texas Tribune is 5 years old and sustainable. Now what? (Justin Ellis / Nieman Lab) 4. Taylor Swift vs. […] more »

by Julie Keck

1. Tool called Dataminr hunts for news in the din of Twitter (Leslie Kaufman / The New York Times) 2. The New York Times is making a front-page bet on real-time aggregation (Justin Ellis / Nieman Lab) 3. What the founders of Vice Media, Upworthy & Aereo have to say about media innovation (Jon Fine […] more »

by Julie Keck

1. Spending to reach people on mobile devices this year will eclipse radio, print (Steven Perlberg / Wall Street Journal) 2. ‘Right to be forgotten': Publishers rebel against Google’s hidden results (Paul McNally / Journalism.co.uk) 3. Minus proper archives, news outlets risk losing years of backstories forever (Lene Sillesen / Columbia Journalism Review) 4. Uncovering […] more »

by Julie Keck

1. YouTube, apps and Minecraft: Digital kids and the future of children’s media (Stuart Dredge / The Guardian) 2. Readers recall tablet magazine ads at same rate as print ads (Nathalie Tadena / Wall Street Journal) 3. Univision streaming video stops being free on Friday (Sam Thielman / AdWeek) 4. Yahoo to delete thousands of […] more »

by Julie Keck

1. Post-Arab Spring, citizen journalists suffer (Alice Su / Columbia Journalism Review) 2. Twitter's SuperBowl goal: More ad credibility (Yoree Koh & Suzanne Vranica / Wall Street Journal)  3. BuzzFeed is the future (whether it lives or dies) (John Evans / TechCrunch)   4. The News Literacy Project is bringing its curriculum online (Ben Adler […] more »

by Scott Eagle

The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster […] more »

by Julie Keck

1. Is the government shutting down? Quartz will tell you (and drive a little traffic in the process) (Caroline O’Donovan / Nieman Lab) 2. Publishers, AOL partner on subscription service (Mike Rondon / Folio) 3. The limits of Twitter’s TV pitch (Jack Marshall / Digiday) 4. Phony web traffic tricks digital ads (Christopher S. Stewart […] more »

by Julie Keck

1. Manning to request a pardon from Obama for 35-year sentence handed down for WikiLeaks disclosures (Guardian) 2. Digital to account for 25% of total ad spend in 2013, according to eMarketer (The Drum) 3. CBS, Time Warner Cable reach truce over debates (Wall Street Journal) 4. NSA and Intelligence Community turn to Tumblr for […] more »