Tag: digital advertising

by Aileen Gallagher

I looked at my first tablet magazine in 2010. With a few exceptions, the ones I look at today aren’t all that different now than they were then. For the most part, they are magazines that look and navigate like print editions with some “enhanced” elements – an interactive graphic here, a video there. Phones […] more »

by Julie Keck

1. Government backs off case against journalist who faced prison for hyperlink (Adi Robertson / The Verge) 2. Getty Images makes 35 million images free in copyright infringement fight (Olivier Laurent / British Journal of Photography) 3. Time.com gets a big redesign, along with new ad units (Anthony Ha / TechCrunch) 4. U.S. adults spend […] more »

by Scott Eagle

The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster […] more »

by Alex Kantrowitz

After quietly piloting the concept for months, BuzzFeed officially launched its own native ad network this March. The mechanics of the network are bizarre, yet intriguing: Participating publishers allow BuzzFeed to serve story previews on their sites which, when clicked, bring visitors to sponsored stories on BuzzFeed.com. The network, whose ads resemble real story teases, […] more »

by Julie Keck

1. New Report: Teens and Technology (Pew Internet) 2. Feds issue rules for social media and small screen ads (PaidContent.org) 3. How does The New York Times determine which articles have comments? (Nieman) 4. Will Google Glass drown us in data? (The Verge) 5. How mobile won the web design wars (Business Insider) Subscribe to […] more »