Tag: editorial

by Susan Currie Sivek

How many ways can you sell magazine content? In the rapidly changing world of digital magazines, we’ve seen all kinds of variations: multimedia apps, digital replicas, individual stories, single issues, subscriptions, and even the all-you-can-read buffet model. But these variations have usually happened within the boundary of a single magazine brand, rarely blending content from […] more »

by Sachin Kamdar

The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers’ needs. Here, Kamdar explores the new age of data and how publishers will be a part of it. We spend too much time talking about […] more »

by Dorian Benkoil

There was quite a reaction to my previous column, suggesting editors learn more about, and cooperate with, the business sides of their organizations. This time, I’d like to talk to people on the business side about how they can cooperate with the editorial side to work effectively to keep a news organization solid while also […] more »

by Dorian Benkoil

For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. Those attitudes have helped push the news industry into its current dire state. And that’s why I say: Tear down the wall between business and editorial. Before you start sharpening your pitchforks, hear me out. I’m not […] more »