Tag: engagement

by Aisling Niestroy

Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austen last Thursday, April 16, 2015, co-produced by PBS MediaShift, the Knight Center for Journalism in the Americas and the Media Impact Project at the USC Annenberg Norman Lear Center. It was a day-long workshop devoted to media metrics, analytics and measuring impact. Below is a Storify […] more »

by Rebecca Blatt

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Title: How to Improve Audience Engagement and Digital Outreach Instructor: Rebecca Blatt, professor at Walter Cronkite School of Journalism and Mass Communication and leader of […] more »

by Reuben Stern

This week we explore some of the ideas and opportunities emerging among nonprofit newsrooms, including The Center for Investigative Reporting, The Marshall Project, ProPublica and The Texas Tribune. Reporting by Katy Mersmann, Reuben Stern and Rachel Wise. PART 1: Partnerships Collaboration with other organizations is a key element of most nonprofit newsrooms, and it often […] more »

by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »

by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »

by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Meagan Doll

On Friday, October 3, our #EdShift chat will focus on journalism and community engagement. Join us at 1 p.m. Eastern Time/12 p.m. Central Time/10 a.m. Pacific Time as we discuss journalism as a service. The chat will be moderated by CUNY Director of Social Journalism Carrie Brown, with special guests Jeremy Littau from LeHigh University, […] more »

by Dena Levitz

Come January, let the games begin at American University. Along with courses in fundamental journalistic skills like writing, editing, photo and data, students will be able to take a class on the fundamentals of games. “The Design of Game Play” is  taught by Lindsay Grace, a well-known designer of games who previously started a similar […] more »