Tag: engagement

by Aubre Andrus

When the announcement came late last year that Instagram was now bigger than Twitter, as reported by CNBC, those who once scoffed at the photo-focused network started jumping on board. But as usual, there’s already another up-and-comer ready to take the spotlight: Snapchat. Video and images shared on Snapchat may disappear after 24 hours, but […] more »

by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

by Rebecca Blatt

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Title: How to Improve Audience Engagement and Digital Outreach Instructor: Rebecca Blatt, professor at Walter Cronkite School of Journalism and Mass Communication and leader of […] more »

by Reuben Stern

This week we explore some of the ideas and opportunities emerging among nonprofit newsrooms, including The Center for Investigative Reporting, The Marshall Project, ProPublica and The Texas Tribune. Reporting by Katy Mersmann, Reuben Stern and Rachel Wise. PART 1: Partnerships Collaboration with other organizations is a key element of most nonprofit newsrooms, and it often […] more »

by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »

by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »

by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Meagan Doll

On Friday, October 3, our #EdShift chat will focus on journalism and community engagement. Join us at 1 p.m. Eastern Time/12 p.m. Central Time/10 a.m. Pacific Time as we discuss journalism as a service. The chat will be moderated by CUNY Director of Social Journalism Carrie Brown, with special guests Jeremy Littau from LeHigh University, […] more »