Tag: engagement

by Roland Legrand

The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google’s chief economist. (JD Lasica has more on this presentation.) As a journalist, I’m not satisfied when people just scan my headline and then […] more »

by Jessica Clark

Tracy Van Slyke co-authored this article This spring, National Public Radio launched Go Figure, a new blog authored by members of its Audience Insight and Research Group. In an April 1 post, blogger Vince Lampone wrote, “Nearly all listeners have been moved to take action by NPR at some point in their lives. For instance, […] more »

by Jessica Clark

This article was co-authored by Katie Donnelly Over the past few months, we’ve been presenting MediaShift readers with a picture of a more dynamic, engaged, public media future. But how are Public Media 2.0 projects measuring their success in informing and engaging publics? Embracing Digital: A Review of Public Media Efforts Across the United States, […] more »