Tag: engagement

by Mark Glaser

Facebook is the alpha dog of social networks, and it’s also becoming a top dog when it comes to referring traffic to news sites. That became clear in February when Hitwise found that Facebook was referring more traffic to news and media sites than Google News. But for a long time, Facebook only had intermittent […] more »

by Roland Legrand

The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google’s chief economist. (JD Lasica has more on this presentation.) As a journalist, I’m not satisfied when people just scan my headline and then […] more »

by Jessica Clark

Tracy Van Slyke co-authored this article This spring, National Public Radio launched Go Figure, a new blog authored by members of its Audience Insight and Research Group. In an April 1 post, blogger Vince Lampone wrote, “Nearly all listeners have been moved to take action by NPR at some point in their lives. For instance, […] more »

by Jessica Clark

This article was co-authored by Katie Donnelly Over the past few months, we’ve been presenting MediaShift readers with a picture of a more dynamic, engaged, public media future. But how are Public Media 2.0 projects measuring their success in informing and engaging publics? Embracing Digital: A Review of Public Media Efforts Across the United States, […] more »