Tag: engagement

by Leandro Oliva

The best stories across the web on media and technology, curated by Leandro Oliva. 1. ‘Just the facts’ isn’t good enough for journalists anymore, says Tow Center’s journalism manifesto (Poynter) 2. NPR affiliate launches drone program (Politico) 3. Churn: The problem of the new tech journalism (TechCrunch) 4. What kinds of local stories drive engagement? The results of […] more »

by Jason Feinberg

The common ground between technology developers and music companies becomes clearer and clearer every year at SXSW. For many years, the festival has seen a distinct interdependence between the two industries. However, as the Interactive conference transitions into the Music conference, the two industries are beginning to show significantly different trajectories. While the Interactive conference […] more »

by Katie Donnelly

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. How can public media spur multi-platform engagement through a national TV channel? That’s the challenge […] more »

by Jessica Clark

The Public Media 2.0 series on MediaShift is sponsored by American University’s Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM’s research on emerging public media trends and standards at futureofpublicmedia.net. Public media is facing the same pressures as commercial media when it comes to digital: How can […] more »

by Katie Donnelly

Fresh from their ambitious multi-city Facing the Mortgage Crisis project, KETC/Channel 9 in St. Louis has launched a new community-based news project on another hot topic: immigration. Homeland aims to “apply public media sensibilities, expertise and capacity to address a complicated and polarizing issue,” said Amy Shaw, KETC’s vice president of education and community engagement. […] more »

by Mark Glaser

Facebook is the alpha dog of social networks, and it’s also becoming a top dog when it comes to referring traffic to news sites. That became clear in February when Hitwise found that Facebook was referring more traffic to news and media sites than Google News. But for a long time, Facebook only had intermittent […] more »

by Roland Legrand

The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google’s chief economist. (JD Lasica has more on this presentation.) As a journalist, I’m not satisfied when people just scan my headline and then […] more »

by Jessica Clark

Tracy Van Slyke co-authored this article This spring, National Public Radio launched Go Figure, a new blog authored by members of its Audience Insight and Research Group. In an April 1 post, blogger Vince Lampone wrote, “Nearly all listeners have been moved to take action by NPR at some point in their lives. For instance, […] more »

by Jessica Clark

This article was co-authored by Katie Donnelly Over the past few months, we’ve been presenting MediaShift readers with a picture of a more dynamic, engaged, public media future. But how are Public Media 2.0 projects measuring their success in informing and engaging publics? Embracing Digital: A Review of Public Media Efforts Across the United States, […] more »