Tag: experimentation

by Angela Washeck

In a news landscape of fragmented ad dollars, declining print revenues and segmented audiences, it’s no secret that local journalism is one of the media industry’s toughest nuts to crack. That’s why an initiative called the Local News Lab (LNL) started about a month ago with the hopes of finally getting to the bottom of […] more »

by Nathan Gibbs

Education content on MediaShift is sponsored by the USC Annenberg nine-month M.A. in Specialized Journalism. USC’s highly customized degree programs are tailored to the experienced journalist and gifted amateur. Learn more about how USC Annenberg is immersed in tomorrow. It’s difficult to deny that social media platforms are changing the face of modern communication. Online […] more »