Tag: ftc

by Jessica Clark

It’s been a busy season for prognosticators who examine the intersection of public policy and media. Today will be particularly hectic for them, as journalists, bloggers, public broadcasters and policy wonks pack into a session at the Federal Trade Commission to ponder, yet again, “How Will Journalism Survive the Internet Age?” (Submit your own thoughts […] more »

by Mark Glaser

Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the new FTC rules for blogger disclosure, when they are reviewing a product or service. They are now required to disclose if they are being paid by the company or if they get a freebie. And what’s up with all […] more »

by Simon Owens

When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies — which paid people to hype products to their peers — to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is coming true — […] more »