Tag: impact

by Zach C. Cohen

Non-profit newsrooms, and the organizations that fund them, stand to gain a great deal by knowing the impact of their reporting on local communities. But impact is not easy to compute, according to¬†a recent report from the Investigative Reporting Workshop (IRW) at American University’s School of Communication¬†in Washington, D.C. “There is a discussion that has [...] more »

by Katie Donnelly

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such [...] more »