Tag: impact

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Zach C. Cohen

Non-profit newsrooms, and the organizations that fund them, stand to gain a great deal by knowing the impact of their reporting on local communities. But impact is not easy to compute, according to a recent report from the Investigative Reporting Workshop (IRW) at American University’s School of Communication in Washington, D.C. “There is a discussion that has […] more »

by Katie Donnelly

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such […] more »