Tag: magazine publishing

by Mark Drapeau

Picture this: You’re waiting in line at your favorite local drugstore or grocery store and have two minutes to kill. What do you do? Five years ago, many people would flip through one of the many magazines positioned near the checkout counter: Cosmo, maybe, or Esquire. In 2013, we still browse and buy magazines in [...] more »

by Mark Glaser

We are back with the Mediatwits podcast, revamped in a roundtable format with “regulars” and occasional special guests. Plus, we are now video and audio, and you can watch the podcast live as a Google Hangout on Air — both right here on this post on MediaShift, on our YouTube channel or on our Google+ [...] more »

by Susan Currie Sivek

“Internet Users Demand Less Interactivity,” read the headline of a recent article at The Onion. A (fictional) Internet user commented: “Every time I type a web address into my browser, I don’t need to be taken to a fully immersive, cross-platform, interactive viewing experience…I don’t want to take a moment to provide my feedback, open [...] more »

by Susan Currie Sivek

The big news in the magazine industry last week was that Newsweek, founded nearly eight decades ago, is moving to a digital-only product after a final print edition on December 31. The timing is remarkable. Three years ago this week, I wrote my first piece for MediaShift about a similar announcement from much-beloved food and [...] more »

by Susan Currie Sivek

It seems like publishing a digital magazine on the iPad should be pretty easy. With some basic design skills, time, and a bit of money, publishing an independent iPad magazine is possible. But being successful — rising on the Apple Newsstand charts, continuing to gain readers, and making money? Those are much tougher goals. Three [...] more »

by Susan Currie Sivek

Reading a print magazine doesn’t have to be a lonely experience anymore. Magpile, a new social site for magazine lovers, offers enthusiastic readers a place to share their favorite magazines and discuss them online. Founder and print magazine fan Dan Rowden, a web developer, noticed that although a number of websites let readers rate and [...] more »

by Susan Currie Sivek

How many ways can you sell magazine content? In the rapidly changing world of digital magazines, we’ve seen all kinds of variations: multimedia apps, digital replicas, individual stories, single issues, subscriptions, and even the all-you-can-read buffet model. But these variations have usually happened within the boundary of a single magazine brand, rarely blending content from [...] more »

by Gina Gulberti

In a small office in Alcala Street, in the center of Madrid, a team of seven young entrepreneurial journalists are working overtime to produce the next issue of digital magazine Vis à Vis. Conceived exclusively for the iPad and launched in January, Vis à Vis is an interactive, visual and modern publication that wants to [...] more »

by Susan Currie Sivek

Despite what you may have observed, you can pin more on Pinterest than recipes, home décor, fashion, and enough DIY projects for a lifetime. Much has already been written about magazines’ use of Pinterest. Because the majority of the site’s users are women, much of the coverage has focused on how Pinterest has presented opportunities [...] more »