Tag: marketing

by Reuben Stern

Reported by Reuben Stern, Chelsea Stuart, Teddy Nykiel and Olga Kyle. This week we learn about a renewed effort to market the value of news, hear tips on keeping data secure, and explore the world of native advertising. PART 1: Marketing the value of news Amid ever-increasing online competition for readers’ attention, some news organizations [...] more »

by Sarah Juckes

It’s Christmas! Time for all you hard-working authors to gorge on mince pies and generally relax, right? Wrong! Christmas is one of the busiest times of the year for bookselling, and a really good time to be engaging with people, and letting them know about your book. Here are our top eight things authors can [...] more »

by Aaron Burcell

After reading Terri Thornton’s post about the phenomenon of companies marketing by creating content, I had absolutely no concerns for the future of PR and advertising for two main reasons. First, PR and advertising professionals have adapted to every successful content format and platform change because marketers are creative people. Secondarily, most companies don’t do [...] more »

by Terri Thornton

My high school-age son gets lots of information from lots and lots of colleges. One that caught his attention was a place I’d barely heard of — Flagler College. How did they do it? With videos. This is more than a mom being surprised at what her kid learned on the Internet. It’s an example [...] more »

by Guy Kawasaki

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring [...] more »

by Dena Levitz

The ironclad, “Romeo and Juliet”-style firewall that’s long existed between media companies’ news and business divisions has become outdated. It’s no longer a question of whether to break down the wall but how. Coming from the editorial side, as I am, that’s an uncomfortable premise. But I’m learning during my studies at American University’s Media [...] more »

by Courtney Lowery Cowgill

It’s almost impossible to explain Pinterest to someone who has never been on it. And now that it’s hit the big time, there’s a lot of explaining to do — especially, it seems, to men who can’t seem to avoid hearing about Pinterest from the women in their lives. Pinterest — which Mashable’s Pete Cashmore [...] more »

by Mark Glaser

Welcome to the 35th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. Once again, Apple dominates the headlines, this time for quarterly earnings that blew away Wall Street — and everyone else. The company made $13.1 billion [...] more »

by Dorian Benkoil

Even before any consumers had received Apple’s iPad, it was being proclaimed a hit. I didn’t find that surprising, because from the beginning there were signs this day was coming. Here are a few: There was a business and tech press feeding frenzy since before the initial announcement of the impending device. The announcement had [...] more »

by Ian Capstick

Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa. Aside from traditional promotions, one of the ways it connects with current, past and future guests is via its main Twitter account. Several accounts are also maintained by individual properties. [...] more »