Tag: marketing

by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

by Sonia Paul

FEATURED TRAINING THREAD at Yale June 7-10, 2015 New Haven, Connecticut THREAD at Yale will gather storytellers from print, radio, and other media to learn from masters in the field and from each other.  “It’s time that storytellers had a gathering that respected the new reality, by disrespecting the old boundaries,” explains the director of THREAD at […] more »

by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

by Julie Keck

1. Major news organizations to reveal new freelancer safety guidelines (Benjamin Mullin / Poynter) 2. Jon Stewart helped TV learn to love the Internet (because it had no choice) (Peter Kafka / Re/code) 3. World Press Freedom Index 2015: Decline on all fronts (via Reporters Without Borders) 4. Live publishing: The onstage redeployment of journalistic […] more »

by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

by Kevin Roberts

The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price smart and conscious of the impact of having a good reputation. Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand […] more »

by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »