Tag: marketing

by Dena Levitz

The ironclad, “Romeo and Juliet”-style firewall that’s long existed between media companies’ news and business divisions has become outdated. It’s no longer a question of whether to break down the wall but how. Coming from the editorial side, as I am, that’s an uncomfortable premise. But I’m learning during my studies at American University’s Media […] more »

by Courtney Lowery Cowgill

It’s almost impossible to explain Pinterest to someone who has never been on it. And now that it’s hit the big time, there’s a lot of explaining to do — especially, it seems, to men who can’t seem to avoid hearing about Pinterest from the women in their lives. Pinterest — which Mashable’s Pete Cashmore […] more »

by Mark Glaser

Welcome to the 35th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. Once again, Apple dominates the headlines, this time for quarterly earnings that blew away Wall Street — and everyone else. The company made $13.1 billion […] more »

by Dorian Benkoil

Even before any consumers had received Apple’s iPad, it was being proclaimed a hit. I didn’t find that surprising, because from the beginning there were signs this day was coming. Here are a few: There was a business and tech press feeding frenzy since before the initial announcement of the impending device. The announcement had […] more »

by Ian Capstick

Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa. Aside from traditional promotions, one of the ways it connects with current, past and future guests is via its main Twitter account. Several accounts are also maintained by individual properties. […] more »

by Simon Owens

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will “go viral,” leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread […] more »

by Mark Glaser

In 2007, Atlantic Media’s director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn’t honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, […] more »

by Mark Glaser

I want to update readers on some contract job openings here at PBS MediaShift. Even with the harsh economic downturn (and maybe because of it), I feel like the time is right to actually expand what we’re doing here rather than pull back. These kinds of lulls often create openings to make something new or […] more »

by Jason Feinberg

As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept — one […] more »

by Roland Legrand

Recently, the New York Times appointed its first ever community manager, someone to “concentrate full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers.” Of course, the New York Times is a huge operation, and has an enormous community of print and […] more »