Tag: marketingshift

by Chris Dorr

If someone were to have told you a few years ago that New York’s Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that the Met is now laughing a bit itself — all the way to the bank. Now, [...] more »

by Kevin O'Connor

The following is a guest column by Kevin O’Connor, the president of User Insight, a user experience strategy firm. The idea of putting customers first is not a new one. In fact, it was the start of the 20th century when Harry Gordon Selfridge coined the phrase “The customer is always right.” But customers have [...] more »

by Amy Vernon

Though it’s a relatively new idea, the phrase, “We’re all publishers now” already has become somewhat of a cliché. Seriously. Let me Google that for you. I’ll wait while you go look … Back? See what I mean? More than a full page of results with that exact phrasing. While it seems very democratizing, and [...] more »