Tag: mcdonalds

by Julie Keck

1. McDonalds Happy Meals now offer e-books instead of toys in the UK (Rachel Pincus / PSFK) 2. Americans still prefer traditional books, despite growth in e-books (Jess Scanlon / Wall Street Cheat Sheet) 3. Want to write a book? Consider these 3 self-publishing options (Matthew Toren / Entrepreneur Magazine) 4. My self-publishing journey: Putting [...] more »

by Julie Keck

1. E-books an increasingly popular holiday gift (Jeremy Greenfield / Forbes) 2. “Self-publishing my nonfiction as e-books makes sense” (Anthony Howard / Guardian) 3. Almost 50 percent of parents intend to buy e-reading devices for kids this season (J. Alison Bryant / Digital Book World) 4. Sixteen to twenty-four year-olds say e-books are too expensive [...] more »

by Mark Hannah

We used to say in my profession — public relations — that you shouldn’t say or write anything that you wouldn’t want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn’t say or write anything that you wouldn’t want to turn [...] more »