Tag: measurement

by Scott Eagle

The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster [...] more »

by Katie Donnelly

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such [...] more »

by Jessica Clark

This article was co-authored by Katie Donnelly Over the past few months, we’ve been presenting MediaShift readers with a picture of a more dynamic, engaged, public media future. But how are Public Media 2.0 projects measuring their success in informing and engaging publics? Embracing Digital: A Review of Public Media Efforts Across the United States, [...] more »

by Mark Glaser

Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the recent buyout of NowPublic by Examiner.com for a reported $25 million. The citizen media site will combine with Examiner.com’s low-pay “Examiners,” who write about niche topics for the newspaper chain. Also, major TV networks, ad agencies and advertisers teamed [...] more »