Tag: metrics

by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging [...] more »

by James Breiner

When you are starting out with a digital product, it makes sense to get advice from experts. But experts can’t help you learn as much as you can on your own. In fact, most of the successful digital entrepreneurs I know give the same advice: develop a prototype as quickly as possible. A business plan or a [...] more »

by Eric Newton

The best journalism school in America is … Pennsylvania State. Scratch that: It’s Columbia University. No, wait. It’s the University of North Carolina. Sorry, I meant to say Arizona State … errr … Missouri … ahhh … Northwestern. Correction, it’s the University of Georgia. No, it isn’t. The best journalism school in America is … [...] more »

by Dorian Benkoil

Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts. Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract [...] more »

by Reuben Stern

Reporting by Olga Kyle, Reuben Stern, Laura Davison, Teddy Nykiel. This week the RJI Futures Lab explores how better use of analytics and user data could help newsrooms improve their coverage and connect with audiences. PART 1: THINKING MORE LIKE MARKETERS Most news organizations track things like page views and unique visitors. But more sophisticated [...] more »

by Ian Lamont

In part 1 of this series, I described several tools that can help authors and publishers gather and analyze data relating to their e-book releases. Now what? In this post, I am going to describe how metrics can be used to inform product and marketing decisions. I’ll wrap up with some examples from my company, [...] more »

by Ian Lamont

Late last year, my publishing company released a dud. After a string of successful releases of “In 30 Minutes” technology guides, this new title had absolutely zero e-book and sales in the first three weeks of release. None. Nada. 沒有. As a small, bootstrapped operation, my company could have written it off as an embarrassing [...] more »

by Brooke Kroeger

Early in 2010, with the newspaper industry in precipitous free-fall, the president of the Charles H. Revson Foundation called on the head of New York Public Radio to see if the two could make common cause. Revson president Julie Sandorf already had ventured into the future-of-journalism conversation the year before when Revson agreed to fund [...] more »

by Dorian Benkoil

This column is another in my series on new business models for news. An update and correction to this story appear below. Amid its larger company struggles, Forbes has been trying to change, adapt and adjust to what Chief Product Officer Lewis D’Vorkin calls “wrenching transitions in the news business.” Online, the 95-year-old business magazine [...] more »

by Lily Leung

The best stories across the web on media and technology, curated by Lily Leung 1. Op-ed: Michael Moore and Oliver Stone “deeply grateful for the accomplishments of WikiLeaks” (NYT) 2. Red & Black board reinstates top two editors (Romenesko) 3. The one big thing newspaper visionaries failed to predict (GigaOm) 4. How do we measure [...] more »