Tag: native ads

by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard [...] more »

by Julie Keck

1. Survey: 62 percent can’t recall anything from native ads (Lucia Moses / Digiday) 2. Netflix researching ‘large-scale peer-to-peer technology’ for streaming (Jon Brodkin / Ars Technica) 3. At Newfronts, New York Times pitches its video strategy refresh to buyers (Joe Pompeo / Capital New York) 4. News Corp introduces cross-title membership and reward scheme [...] more »

by Courtney Lowery Cowgill

1. Barry Diller: Broadcasters don’t own the airwaves but they still want to stop you from watching via devices (Barry Diller / Wall Street Journal) 2. Al Franken wants Netflix CEO’s perspective on Comcast / TWC deal (Chris Welch / The Verge) 3. They may be filled with trolls, but comments still have value — [...] more »

by Julie Keck

1. Netflix and Spotify help drive UK home entertainment revenues to £5.3 billion (John Reynolds / The Guardian) 2. Obama bypasses traditional media again in interview with Zach Galifianakis (Andrew Beaujon / Poynter) 3. An online Magna Carta: Berners-Lee calls for bill of rights for web (Jemima Kiss / The Guardian) 4. Web firms face [...] more »

by Julie Keck

1. The New York Times embraces ‘organic’ ad strategy (Brian Morrisssey / Digiday) 2. Ezra Klein is said to plan to leave the Washington Post (Ravi Somaiya / New York Times) 3. Entrepreneurs dominate Forbes 30 Under 30 list (Jeff Bercovici / Forbes) 4. Internet streaming device maker unveils Roku TV at CES 2014 (Dawn [...] more »

by Julie Keck

1. Former NSA spy chief gets a tastes of his own medicine thanks to a random act of journalism (Matthew Ingram / GigaOm) 2. The role of news on Facebook (Amy Mitchell, Jocelyn Kiley, Jeffrey Godfried & Emily Guskin / Pew Research Journalism Project) 3. The decline of Wikipedia (Tom Simonite / MIT Tech Review) [...] more »

by Mark Glaser

When B.C. Forbes first launched the bi-weekly Forbes magazine back in September 1917, he likely couldn’t have imagined what would become of his scrappy business publication. Nowadays, Forbes Media remains a private company, but has reinvented itself with: an online platform at Forbes.com with 1,300+ contributors; a native ad platform with BrandVoice; brand extensions including [...] more »

by Courtney Lowery Cowgill

If the banner ad isn’t dead, it’s certainly on life support. Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn’t do enough. It didn’t fully take advantage of the medium, it was hard to track, and it certainly [...] more »