Tag: native advertising

by Julie Keck

1. The incredible rising internet bill (Zachary M. Seward / Quartz) 2. Condé Nast digital director on avoiding a race to the bottom in online ads (Jasper Jackson / The Media Briefing) 3. Facebook’s Internet.org unveils free, limited web access (David Meyer / GigaOm) 4. Amazon won’t kill the indie bookstore (Bill Morris / The [...] more »

by Julie Keck

1. ASA bans Outbrain’s native ad ‘recommended’ links on publisher websites (Angela Haggerty / The Drum) 2. Twitter ad partnership research says Twitter ads are great (and boost sales) (Kara Swisher / Re/code) 3. The challenge of competing with every other piece of content on the Web (Ben Smith / Nieman Reports) 4. World Cup [...] more »

by Julie Keck

1. Mobile ‘net neutrality’ faces new day of reckoning at FCC (Alina Selyukh & Marina Lopes / Reuters) 2. A groundbreaking new resource to protect journalists from DDoS attacks (Dan Gillmor / Slate) 3. How three 20-somethings built Elite Daily, a site with 40 million readers, with $60,000 (Alyson Shontell / Business Insider) 4. On [...] more »

by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard [...] more »

by Julie Keck

1. Tasneem Raja on pair programming for better data journalism (Alexander Howard / Tow Center) 2. The great unwatched: More than half of online video ads are not seen (David Segal / New York Times) 3. Amazon launches #AmazonCart, a new way to shop without leaving Twitter (Paul Sawers / The Next Web) 4. ‘Game [...] more »

by Julie Keck

1. NYT’s Aron Pilhofer on data journalism, culture and going digital (Alexander Howard / Tow Center) 2. Why net neutrality matters so much to indie filmmakers (Jordan Zakarin / The Wrap) 3. ‘This American Life’ considers self-distribution on radio (Elizabeth Jensen / New York Times) 4. How AOL maintains editorial independence in Ford-sponsored ‘This Built [...] more »

by Julie Keck

1. A website asks readers to finance independent journalists (Sydney Ember / New York Times) 2. Australia’s fevered streaming market isn’t waiting for Netflix (Andrew Wallenstein / Variety) 3. How ‘journalism crack’ conquered the Internet (Kara Bloomgarden-Smoke / New York Observer) 4. Why native advertising will work for social media but no one else (Om [...] more »

by Julie Keck

1. As CNN mobile traffic hits 40 percent, editor calls web vs. apps debate ‘red herring’ (Sam Kirkland / Poynter) 2. Interview with Jay Rosen on the future of native advertising (Sam Petulla / Contently) 3. HBO and Showtime fight back: Subscriptions aren’t actually down (Eliana Dockterman / TIME) 4. Tivo lays off most of [...] more »

by Reuben Stern

Reported by Reuben Stern, Chelsea Stuart, Teddy Nykiel and Olga Kyle. This week we learn about a renewed effort to market the value of news, hear tips on keeping data secure, and explore the world of native advertising. PART 1: Marketing the value of news Amid ever-increasing online competition for readers’ attention, some news organizations [...] more »

by Julie Keck

1. When a (partial) tweet becomes an ad, what are the rules? (Margaret Sullivan / New York Times) 2. FAA says use of drones for commercial purposes, including journalism, is not allowed (Jeremy Barr / Poynter) 3. Native advertising is the new paywall in media economics – but is it here to stay? (Emily Bell [...] more »