Tag: native advertising

by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »

by Simon Owens

Like many of the home decorating bloggers who have amassed thousands of daily followers, Jennifer Flores was a reader of interior design blogs before she launched one herself. Back in 2007, she and her husband had been planning to purchase their first home and ultimately settled on a “fixer upper,” and it was while researching […] more »

by Julie Keck

1. Did social media make the situation in Ferguson better or worse? (Mathew Ingram / GigaOm) 2. The gaming industry’s greatest adversary is just getting started (Sheelah Kolhatkar / Businessweek) 3. Why the New York Times hired Kinsey Wilson (Ken Doctor / Nieman Lab) 4. Tumblr rolls out mobile app install ads in the form […] more »

by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »

by Julie Keck

1. Chinese web censors struggle with Hong Kong protest (Andrew Jacobs / The New York Times) 2. YouGov study affirms growing clout of Facebook as a news medium (John Glenday / The Drum) 3. Internet companies take aim at wireless net neutrality as debate rages on (Amy Schatz / Re/code) 4. Here’s what happened to […] more »

by Julie Keck

1. FCC looks to upgrade IT as net neutrality comments clog system (Alex Howard / TechRepublic) 2. Can print and online content just get along? California Sunday Magazine hopes so. (Kara Swisher / Re/code) 3. n+1: Learning that print and digital can peacefully coexist (Caroline O’Donovan / Nieman Lab) 4. Dish adds Food Network, HGTV […] more »

by Julie Keck

1. How Snapchat is selling itself to marketers (Matt Van Hoven / Digiday) 2. Court rules Freedom of Information requests can specify file format (Paul McNally / Journalism.co.uk) 3. Big Canadian media companies start strategizing in more sustainable ways (Craig Silverman) 4. VID: John Oliver’s take on the blurred lines between advertising and news (Catherine […] more »

by Julie Keck

1. The incredible rising internet bill (Zachary M. Seward / Quartz) 2. Condé Nast digital director on avoiding a race to the bottom in online ads (Jasper Jackson / The Media Briefing) 3. Facebook’s Internet.org unveils free, limited web access (David Meyer / GigaOm) 4. Amazon won’t kill the indie bookstore (Bill Morris / The […] more »

by Julie Keck

1. ASA bans Outbrain’s native ad ‘recommended’ links on publisher websites (Angela Haggerty / The Drum) 2. Twitter ad partnership research says Twitter ads are great (and boost sales) (Kara Swisher / Re/code) 3. The challenge of competing with every other piece of content on the Web (Ben Smith / Nieman Reports) 4. World Cup […] more »

by Julie Keck

1. Mobile ‘net neutrality’ faces new day of reckoning at FCC (Alina Selyukh & Marina Lopes / Reuters) 2. A groundbreaking new resource to protect journalists from DDoS attacks (Dan Gillmor / Slate) 3. How three 20-somethings built Elite Daily, a site with 40 million readers, with $60,000 (Alyson Shontell / Business Insider) 4. On […] more »