Tag: native advertising

by Julie Keck

1. ASA bans Outbrain’s native ad ‘recommended’ links on publisher websites (Angela Haggerty / The Drum) 2. Twitter ad partnership research says Twitter ads are great (and boost sales) (Kara Swisher / Re/code) 3. The challenge of competing with every other piece of content on the Web (Ben Smith / Nieman Reports) 4. World Cup [...] more »

by Julie Keck

1. Mobile ‘net neutrality’ faces new day of reckoning at FCC (Alina Selyukh & Marina Lopes / Reuters) 2. A groundbreaking new resource to protect journalists from DDoS attacks (Dan Gillmor / Slate) 3. How three 20-somethings built Elite Daily, a site with 40 million readers, with $60,000 (Alyson Shontell / Business Insider) 4. On [...] more »

by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard [...] more »

by Julie Keck

1. Tasneem Raja on pair programming for better data journalism (Alexander Howard / Tow Center) 2. The great unwatched: More than half of online video ads are not seen (David Segal / New York Times) 3. Amazon launches #AmazonCart, a new way to shop without leaving Twitter (Paul Sawers / The Next Web) 4. ‘Game [...] more »

by Julie Keck

1. NYT’s Aron Pilhofer on data journalism, culture and going digital (Alexander Howard / Tow Center) 2. Why net neutrality matters so much to indie filmmakers (Jordan Zakarin / The Wrap) 3. ‘This American Life’ considers self-distribution on radio (Elizabeth Jensen / New York Times) 4. How AOL maintains editorial independence in Ford-sponsored ‘This Built [...] more »

by Julie Keck

1. A website asks readers to finance independent journalists (Sydney Ember / New York Times) 2. Australia’s fevered streaming market isn’t waiting for Netflix (Andrew Wallenstein / Variety) 3. How ‘journalism crack’ conquered the Internet (Kara Bloomgarden-Smoke / New York Observer) 4. Why native advertising will work for social media but no one else (Om [...] more »

by Julie Keck

1. As CNN mobile traffic hits 40 percent, editor calls web vs. apps debate ‘red herring’ (Sam Kirkland / Poynter) 2. Interview with Jay Rosen on the future of native advertising (Sam Petulla / Contently) 3. HBO and Showtime fight back: Subscriptions aren’t actually down (Eliana Dockterman / TIME) 4. Tivo lays off most of [...] more »

by Reuben Stern

Reported by Reuben Stern, Chelsea Stuart, Teddy Nykiel and Olga Kyle. This week we learn about a renewed effort to market the value of news, hear tips on keeping data secure, and explore the world of native advertising. PART 1: Marketing the value of news Amid ever-increasing online competition for readers’ attention, some news organizations [...] more »

by Julie Keck

1. When a (partial) tweet becomes an ad, what are the rules? (Margaret Sullivan / New York Times) 2. FAA says use of drones for commercial purposes, including journalism, is not allowed (Jeremy Barr / Poynter) 3. Native advertising is the new paywall in media economics – but is it here to stay? (Emily Bell [...] more »

by Julie Keck

Note: Daily Must Reads will be back Monday, January 6, 2014. Keep up with new posts by signing up for our PBS MediaShift Daily and the PBS Idea Lab Daily. 1. Pledging clarity, the Times plunges into native advertising (Margaret Sullivan / New York Times) 2. A first look at NewsCo’s structure (Jay Rosen / [...] more »