Tag: native advertising

by Julie Keck

1. NYT’s Aron Pilhofer on data journalism, culture and going digital (Alexander Howard / Tow Center) 2. Why net neutrality matters so much to indie filmmakers (Jordan Zakarin / The Wrap) 3. ‘This American Life’ considers self-distribution on radio (Elizabeth Jensen / New York Times) 4. How AOL maintains editorial independence in Ford-sponsored ‘This Built [...] more »

by Julie Keck

1. A website asks readers to finance independent journalists (Sydney Ember / New York Times) 2. Australia’s fevered streaming market isn’t waiting for Netflix (Andrew Wallenstein / Variety) 3. How ‘journalism crack’ conquered the Internet (Kara Bloomgarden-Smoke / New York Observer) 4. Why native advertising will work for social media but no one else (Om [...] more »

by Julie Keck

1. As CNN mobile traffic hits 40 percent, editor calls web vs. apps debate ‘red herring’ (Sam Kirkland / Poynter) 2. Interview with Jay Rosen on the future of native advertising (Sam Petulla / Contently) 3. HBO and Showtime fight back: Subscriptions aren’t actually down (Eliana Dockterman / TIME) 4. Tivo lays off most of [...] more »

by Reuben Stern

Reported by Reuben Stern, Chelsea Stuart, Teddy Nykiel and Olga Kyle. This week we learn about a renewed effort to market the value of news, hear tips on keeping data secure, and explore the world of native advertising. PART 1: Marketing the value of news Amid ever-increasing online competition for readers’ attention, some news organizations [...] more »

by Julie Keck

1. When a (partial) tweet becomes an ad, what are the rules? (Margaret Sullivan / New York Times) 2. FAA says use of drones for commercial purposes, including journalism, is not allowed (Jeremy Barr / Poynter) 3. Native advertising is the new paywall in media economics – but is it here to stay? (Emily Bell [...] more »

by Julie Keck

Note: Daily Must Reads will be back Monday, January 6, 2014. Keep up with new posts by signing up for our PBS MediaShift Daily and the PBS Idea Lab Daily. 1. Pledging clarity, the Times plunges into native advertising (Margaret Sullivan / New York Times) 2. A first look at NewsCo’s structure (Jay Rosen / [...] more »

by Julie Keck

1. NSA tracking cellphone locations worldwide, Snowden documents show (Barton Gellman & Ashkan Soltani / Washington Post) 2. Arguments fly during FTC workshop on native advertising (Alex Kantrowitz / AdAge) 3. Twitter is about to officially launch retargeted ads (Josh Constine / TechCrunch) 4. Media insiders are laughing about news site ‘The Information,’ but founder [...] more »

by Julie Keck

1. Dan Fletcher has built a home for journalism outside of Facebook — where it belongs (Hamish McKenzie / PandoDaily) 2. NYT is creating a new data-driven journalism venture (Henry Farrell / Washington Post) 3. Facebook drives massive new surge of traffic to publishers (Charlie Warzel / BuzzFeed) 4. Opinion: Politico’s Mike Allen, native advertising [...] more »

by Julie Keck

1. Snapchat spurned $3 billion acquisition offer from Facebook (Evelyn Rusli & Douglas MacMillan / Wall Street Journal) 2. NYT ad exec announces ‘full native advertising platform,’ coming soon (Joe Pompeo / Capital New York) 3. What new FAA plans will mean to the future of drone journalism (Matt Waite / Neiman Lab) 4. Pocket [...] more »

by Julie Keck

1. Twitter’s twin superpowers: The magic of obsession and the lure of community (Mathew Ingram / GigaOm) 2. NBC News Digital to launch JFK anniversary site with 275 videos from Brokaw interviews (Alex Weprin / Capital New York) 3. Why Getty Images is partnering with Pinterest (Sarah Laskow / Columbia Journalism Review) 4. Twitter’s IPO: [...] more »