Tag: native advertising

by Julie Keck

1. When a (partial) tweet becomes an ad, what are the rules? (Margaret Sullivan / New York Times) 2. FAA says use of drones for commercial purposes, including journalism, is not allowed (Jeremy Barr / Poynter) 3. Native advertising is the new paywall in media economics – but is it here to stay? (Emily Bell [...] more »

by Julie Keck

Note: Daily Must Reads will be back Monday, January 6, 2014. Keep up with new posts by signing up for our PBS MediaShift Daily and the PBS Idea Lab Daily. 1. Pledging clarity, the Times plunges into native advertising (Margaret Sullivan / New York Times) 2. A first look at NewsCo’s structure (Jay Rosen / [...] more »

by Julie Keck

1. NSA tracking cellphone locations worldwide, Snowden documents show (Barton Gellman & Ashkan Soltani / Washington Post) 2. Arguments fly during FTC workshop on native advertising (Alex Kantrowitz / AdAge) 3. Twitter is about to officially launch retargeted ads (Josh Constine / TechCrunch) 4. Media insiders are laughing about news site ‘The Information,’ but founder [...] more »

by Julie Keck

1. Dan Fletcher has built a home for journalism outside of Facebook — where it belongs (Hamish McKenzie / PandoDaily) 2. NYT is creating a new data-driven journalism venture (Henry Farrell / Washington Post) 3. Facebook drives massive new surge of traffic to publishers (Charlie Warzel / BuzzFeed) 4. Opinion: Politico’s Mike Allen, native advertising [...] more »

by Julie Keck

1. Snapchat spurned $3 billion acquisition offer from Facebook (Evelyn Rusli & Douglas MacMillan / Wall Street Journal) 2. NYT ad exec announces ‘full native advertising platform,’ coming soon (Joe Pompeo / Capital New York) 3. What new FAA plans will mean to the future of drone journalism (Matt Waite / Neiman Lab) 4. Pocket [...] more »

by Julie Keck

1. Twitter’s twin superpowers: The magic of obsession and the lure of community (Mathew Ingram / GigaOm) 2. NBC News Digital to launch JFK anniversary site with 275 videos from Brokaw interviews (Alex Weprin / Capital New York) 3. Why Getty Images is partnering with Pinterest (Sarah Laskow / Columbia Journalism Review) 4. Twitter’s IPO: [...] more »

by Julie Keck

1. Is AOL finally making money from content? Maybe. (Peter Kafka / AllThingsD) 2. By 4 to 1, early adopters pick wearable watches over glasses (Eric Newcomer / JessicaLessin.com) 3. The NYT paywall don’t get no respect (Ryan Chittum / CJR) 4. How geolocation is being used to promote magazine apps (Sarah Marshall / Journalism.co.uk) [...] more »

by Julie Keck

1. Report: Stories about politics inspire best/worst comments (Andrew Beaujon / Poynter) 2. Twitter now lets you receive direct messages from any follower (Tom Warren / The Verge) 3. YouTube Partner: We are “not happy” with money from subscription channels (Lucas Shaw / The Wrap) 4. Who’s behind the sponsored content at BuzzFeed, Gawker, Hearst [...] more »

by Paige Cooperstein

Native advertising is a big deal. Even the Federal Trade Commission and the Interactive Advertising Bureau think enough of it to take a closer look. But for now, native advertising still exists in a semi-lawless state, although it has at least managed to move past The Atlantic’s Scientology debacle, when the magazine allowed Scientology complete [...] more »

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, [...] more »