Tag: online advertising evolved

by Mark Glaser

This week’s Mediatwits podcast is a special edition focused on the evolution of advertising, as a cap to our week-long special on MediaShift. Our special guests are BuzzFeed VP Jonathan Perelman and MediaShift’s Terri Thornton, along with Mark Glaser hosting and roundtable regulars Ana Marie Cox, Andrew Lih and Monica Guzman. Perelman will have a […] more »

by Susan Currie Sivek

Ah, that awkward moment when you’re interviewing someone about online advertising and you have to pause to quit your ad-blocking browser plugin so you can view a sample ad. Click on the image for the entire series. Clearly, I’m part of the problem, not the solution, for magazines trying to develop online monetization opportunities for […] more »

by Courtney Lowery Cowgill

If the banner ad isn’t dead, it’s certainly on life support. Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn’t do enough. It didn’t fully take advantage of the medium, it was hard to track, and it certainly […] more »