Tag: online communities

by Tanja Aitamurto

While newspapers in the U.S. are struggling to find ways to fund online content, Aftonbladet, the most read newspaper in Sweden has been successfully charging for online content for several years. Here’s a look at how paid content is working in Sweden. Aftonbladet: Early to the Web Aftonbladet, founded in 1830, is one of the [...] more »

by Anne Nelson

Not so long ago, some Western governments and private donors decided that investing in the media was a good way to support the development of democracy in other countries. Over the years, media development has become a vast enterprise, responsible for hundreds of millions of dollars of investment every year. The paradigm was straightforward enough: [...] more »

by Roland Legrand

How do we create a community? This question is frequently asked by editors as well as by marketing managers and other business people. More and more, I don’t think you can create communities. Communities already exist. You can try and offer them a news service or a platform that the community finds useful and engaging, [...] more »

by Roland Legrand

What determines a successful community? The number of unique visitors or page views? The number of comments? Those metrics can be important, but there are also qualitative aspects to consider. Are the discussions on your site respectful and insightful? Are members deriving value from the community? Or are you hosting flame wars that lack intelligence [...] more »

by Roland Legrand

Talking about communities, and newspaper communities in particular, often leaves people with a warm and fuzzy feeling. It’s true that being a community manager enables you to meet wonderful people, but the reality of daily community management can be difficult and unsettling. Every community manager has to deal with community politics (the online equivalent of [...] more »

by Roland Legrand

Recently, the New York Times appointed its first ever community manager, someone to “concentrate full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers.” Of course, the New York Times is a huge operation, and has an enormous community of print and [...] more »