Tag: original content

by Mark Glaser

Recently, Twitter posted a job for a “head of news and journalism partnerships.” Oh my gosh! Was Twitter going to get into the news business and start its own newsroom with reporters and editors ferreting out what’s happening as news breaks? Despite hysteria that this might be happening (stoked by provocateur Michael Wolff), the reality [...] more »

by Dorian Benkoil

The days of skateboarding dogs holding sway on the web may be numbered. Technology companies and advertisers are professing their belief in the value of professionally produced original content. Portals and platforms like YouTube, AOL, MSN and Yahoo — once known for aggregating and optimizing video produced by others — are spending millions of dollars [...] more »