Tag: page views

by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging […] more »

by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to […] more »

by Dorian Benkoil

This is the first in a series of columns on new business models for news and other media. You’ll be able to find other stories in the series by clicking on the Business Models tag. One of the toughest ways to support a digital news operation is via advertising. Over my years working in advertising, […] more »