Tag: personal branding

by Angela Washeck

It seems there is more talk than ever about “personal brand journalism.” As journalists, we’re told all the time to “brand ourselves” online and given endless opportunities to beef up our digital footprint with portfolios, social media accounts where our opinions are the star, and fancy websites complete with self-portraits. But in the pursuit of fair […] more »

by Claire Groden

This week, the Washington Post’s Ezra Klein joined a growing group of big-name journalists leaving traditional news outlets for ones that promise to be at the edge of digital innovation. Ezra Klein is bound for his own venture within the digitally native Vox Media, while the New York Times’ David Pogue and ABC’s Katie Couric […] more »

by Alfred Hermida

As a journalism professor, I have found there is one thing guaranteed to set off a flurry of frenzied activity in the classroom. It has nothing to do with exams or story deadlines. Rather, it is prompted by a simple question to students: How many own your name as a domain name? This seemingly innocuous […] more »

by Mark Glaser

In 2007, Atlantic Media’s director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn’t honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, […] more »