Tag: pricing

by Miral Sattar

In addition to the writing and the marketing and promotion of a book, self-published authors even have to get as nitty gritty as pricing the book. A lot of authors come to me asking how they should price their self-published titles to optimize sales. Some self-publishing critics say that the books that do sell well [...] more »

by Audrey Watters

Walk the aisles of any toy store and you’ll see miles of shelves lined with $20-$30 board games and toys. We’re accustomed to paying that amount because that’s where the market set the price years ago. It’s predicated on production costs, overhead for toy manufacturers, distribution, and the store’s cut of the margin, among many [...] more »

by Jon Peters

This week on MediaShift, we are exploring the dramatically changing publishing industry in our Beyond the Book special series. Stay tuned for more pieces like this one in the coming days. Sign up for our new weekly newsletter on e-books and self-publishing here. Click here to read the whole series One day, publishers will mark [...] more »

by Barbara E. Hernandez

Apple’s iBookstore wields enough power to change how electronic books are sold and priced, according to plaintiffs in class-action suits against the Cupertino, Calif., company and several traditional publishers. The complaint alleges that Apple violated antitrust laws by colluding with publishers to keep e-book prices high. Hagens Berman, a consumer rights class-action law firm, filed [...] more »

by Dan Brodnitz

In the aftermath of Apple’s January announcement of the iPad, people dished on the iPad name and pundits debated whether a tablet that didn’t have a camera, multitasking, or Flash support could compete. But book publishers zeroed in on a different set of questions. These included how the iPad’s iBooks app and accompanying bookstore might [...] more »