Tag: promotion

by Reuben Stern

Reported by Reuben Stern, Chelsea Stuart, Teddy Nykiel and Olga Kyle. This week we learn about a renewed effort to market the value of news, hear tips on keeping data secure, and explore the world of native advertising. PART 1: Marketing the value of news Amid ever-increasing online competition for readers’ attention, some news organizations [...] more »

by Amanda Bohan

Co-authored by Daniel Vahab. Just three short months ago, Twitter launched a new social video-sharing site Vine, a mobile application that allows users to take quick six-second clips. This week Vine hit the No. 1 spot in Apple’s App Store — signaling its meteoric rise. A Vine video taken during a performance of Wicked. In [...] more »

by Dorian Benkoil

At the recent Collab/Space 2012 event, more hands shot up when Journalism Accelerator’s Emily Harris asked who was interested in generating revenue than for any other question. Clearly, there’s big interest in collaborating to earn money. Here, then, are some pointers on collaborating to earn revenue and otherwise improve business performance. Share The Pie to [...] more »

by Amanda Hirsch

Need $40,000 to produce a local documentary? Just ask your audience. That’s what filmmaker Sam Mayfield did, for a film she’s working on about last year’s protests in Madison, Wis. In a blog post on January 13, she wrote: We are currently trying to raise $40,000 of our $200,000 budget through Kickstarter, the online fundraising [...] more »

by Mark Glaser

In the recent dust-up between the Washington Post and Gawker, Post reporter Ian Shapira was upset when his story was excerpted on the media gossip blog Gawker. While blogs and even mainstream news articles have been quoting, excerpting and summarizing other stories and blog posts for years, there’s never been accepted etiquette on how to [...] more »