Tag: public media 2.0

by Jessica Clark

The Public Media 2.0 series on MediaShift is sponsored by American University’s Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM’s research on emerging public media trends and standards at futureofpublicmedia.net. Public media is facing the same pressures as commercial media when it comes to digital: How can […] more »

by Mark Glaser

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. In this week’s 4MR podcast I look at the ambitious plan by American Public Media honcho Bill Kling to add more than 300 […] more »

by Katie Donnelly

Fresh from their ambitious multi-city Facing the Mortgage Crisis project, KETC/Channel 9 in St. Louis has launched a new community-based news project on another hot topic: immigration. Homeland aims to “apply public media sensibilities, expertise and capacity to address a complicated and polarizing issue,” said Amy Shaw, KETC’s vice president of education and community engagement. […] more »

by Jessica Clark

While it’s taken public broadcasters awhile to catch up to the possibilities and dynamics of social and mobile media platforms, over the past year on MediaShift we have been documenting a flurry of innovation that reveals new possibilities for how the sector might share content, do business, and engage publics. Here’s a guide to several […] more »

by Katie Donnelly

Last month, KQED News in San Francisco dramatically expanded the scope of its news coverage with a new website, an increase from six to 16 local radio newscasts and the addition of eight news staffers, including six producers/reporters, a developer and a social media specialist. Its expansion will continue over the next several months (look […] more »

by Katie Donnelly

In 2008, Mike Rosen-Molina wrote on MediaShift about public access TV’s “fight for relevance” in the digital age: In an age when it’s increasingly easy for amateur filmmakers, citizen journalists, and the general public to distribute videos online, is there any point in having a public-access cable channel? Some argue that public-access television has outlived […] more »

by Katie Donnelly

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such […] more »

by Jaclyn Schiff

Public media workers and aficionados have a new routine: Every Monday at 8 p.m. Eastern Time, they log on to Twitter for Public Media Chat, which is using the #pubmedia hashtag. The chat, which started about a month ago, is the result of a discussion between a group of public media professionals at PublicMediaCamp in […] more »

by Jessica Clark

This article was co-authored by Katie Donnelly Over the past few months, we’ve been presenting MediaShift readers with a picture of a more dynamic, engaged, public media future. But how are Public Media 2.0 projects measuring their success in informing and engaging publics? Embracing Digital: A Review of Public Media Efforts Across the United States, […] more »

by Katie Donnelly

“The issues that we tackle in our films are very powerful,” said youth filmmaker Lenah Perez in a newsletter from the New York-based youth media organization, Global Action Project. “I should say the way we tackle the issues is powerful, the issues are important — to look at the world as the big picture and […] more »