Tag: public relations

by Kathleen Bartzen Culver

When it comes to media work and the teaching of it, I loath the phrase, “the dark side.” It goes something like this: “You teach journalism and PR in the same department? I stay away from the dark side.” “You went from a newsroom to the dark side?” “You study branding and ethics? Didn’t know [...] more »

by Devin Harner

The following is a commentary by PBS MediaShift contributor Devin Harner. Just as the noise over Putin’s op-ed in the New York Times on September 11 died down came the news that John McCain responded in kind with a pretty much universally panned op-ed in Russia’s Pravda, or, more properly, a Russian Pravda. As Politico [...] more »

by Sarah Hill

News gathering is a difficult job and if you’re a working journalist, you already understand the difficulties involved in getting a scoop, particularly if said scoop is controversial, classified, dangerous or in the middle of a desert. With these types of stories, it’s crucial to embed yourself. But, if you’re a broadcast journalist, you often [...] more »

by Raschanda Hall

When journalists were asked by MuckRack.com to offer up their biggest PR pet peeves recently, it sparked a spirited Twitter conversation. But then, PR folks got their turn, and what ensued sheds light on both of the industries, how they work together, and what their futures hold. The following is a Storify collection from the [...] more »

by Ian Capstick

It’s been nearly four years since the birth of the social media release, and the terminology and abilities of this tool are evolving alongside social media itself. This fast-paced evolution means many communicators are finding it tough to choose which tool best fits their needs. Sometimes, this wealth of options can lead PR pros to [...] more »

by Ian Capstick

Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa. Aside from traditional promotions, one of the ways it connects with current, past and future guests is via its main Twitter account. Several accounts are also maintained by individual properties. [...] more »

by Mark Hannah

Are high profile public officials using Twitter as a noble tool to bypass the proverbial “mainstream media filter” and communicate directly with constituencies? Or do they just see it as yet one more wall in the online echo chamber, something merely to influence and/or amplify mainstream media stories? The answer probably lies somewhere in between [...] more »

by Simon Owens

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will “go viral,” leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread [...] more »

by Mark Hannah

The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other. There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling [...] more »

by Mark Hannah

In what some initially speculated to be a homophobic new expurgation policy, Amazon.com removed hundreds of gay and lesbian themed books from its sales rating system, effectively concealing these books from online shoppers. Some titles were completely delisted from Amazon’s search engine. The controversy may never have provoked such widespread media attention — or an [...] more »