Tag: public relations

by Mark Hannah

“What is public diplomacy?” was the first question that Ted Koppel posed at the recent Media as a Global Diplomat conference attended largely by public diplomacy professionals. I was surprised that the panelists, including the outgoing Undersecretary of State for Public Diplomacy & Public Affairs, couldn’t readily agree on an answer to this foundational question. [...] more »

by Jaron Gilinsky

Both sides deployed dangerous new media weapons during this latest round of fighting in Gaza. Armed with Facebook profiles, Twitter accounts, and Lavazza espresso, warriors fearlessly and tirelessly scoured the cyber battlefield searching for enemy (blog) outposts. Outfitted with high-tech ammunition like HD videocameras, firewire 800s, and white phosphorescent keyboards, they attacked one-sided videos, slanted [...] more »

by Mark Hannah

In times of crisis, communications professionals have an important — and increasingly complicated — role to play. We used to be the first to offer public responses to catastrophes, able to develop elucidating messages before much of the news media was on the scene. Nowadays, the type of media that will report on a crisis [...] more »

by Mark Hannah

We used to say in my profession — public relations — that you shouldn’t say or write anything that you wouldn’t want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn’t say or write anything that you wouldn’t want to turn [...] more »

by Mark Drapeau

It’s easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy. Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage [...] more »

by Mark Glaser

Foremski’s View of the Press Release (Illustration by Chris Dichtel) Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag [...] more »

by Mark Glaser

All blogs are not created equal, and many of them are not transparent in their athenticity either. Sometimes we are hoodwinked, we want to believe, but we are deceived by what have become known as “flogs” or fake blogs, bought and paid for by someone else. In the case of our hot topic of the [...] more »

by Mark Glaser

Public relations professionals and journalists often work together, and sometimes they even get along. The goal for the PR person is to represent their product or service well, and make sure it gets positive press coverage. The goal for the journalist is to write a balanced account of the company — not necessarily all positive [...] more »