Tag: publishing

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Rich Bellis

On the first E-book Best-Seller List of the new year, low prices appear to carry the day. The average price of a bestseller is just $4.36, down from $5.96 the week before the holidays. Discounting meant to appeal to last-minute holiday shoppers is the likeliest reason for the sharp drop. Only a single title among this week’s top 25 has a price-tag greater […] more »

by Jefferson Yen

Could billionaires become the grand patrons who save traditional media from self-destruction? That was the thinking when Facebook co-founder Chris Hughes bought the New Republic, Amazon founder Jeff Bezos bought the Washington Post and eBay founder Pierre Omidyar started First Look Media. But these grand patrons have found that the media world doesn’t come easy. […] more »

by Rich Bellis

In a sign that the holiday shopping season was already getting underway the week before Black Friday, familiar bestsellers made renewed appearances on the E-book Best-Seller List, as the average price of a best-selling e-book dipped considerably, from $7.21 to $5.68. Some of 2014’s heavy-hitters, like John Green’s “The Fault in Our Stars” and Diana […] more »

by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News The American Press Institute has developed software that enables news outlets to better understand which types of stories […] more »

by Aileen Gallagher

I looked at my first tablet magazine in 2010. With a few exceptions, the ones I look at today aren’t all that different now than they were then. For the most part, they are magazines that look and navigate like print editions with some “enhanced” elements – an interactive graphic here, a video there. Phones […] more »

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

by Fannie Cohen

Medium was created by Twitter co-founders Evan Williams and Biz Stone in 2012, with the mission of helping good writing “find the right audience.” After launch, the platform was initially invite-only to reinforce that Medium is a place for quality scribes and has received praise for its clean design and easy-to-use interface. Since then, the […] more »

by Jenny Shank

The annual conference of AWP, the Association of Writers & Writing Programs, is a fun and grueling schedule of events — as novelist Jess Walter noted in his introduction to a reading by Gish Jen and Tobias Wolff, “What begins as a giant party ends as a kind of hostage situation.” This year, the 13,000 […] more »

by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week’s RJI Futures Lab explores tools that make it easier to turn text into video, to create multimedia explanations and to create digital magazines. PART 1: Turning text into video with Guide Miami-based tech startup Guide originally offered a system of digital news avatars that could read text on the Web. […] more »