Tag: second life

by Terri Thornton

An avatar, for lack of a better explanation, is our incarnation on the Internet — the virtual Halloween costume we wear every day. Whether it’s an animated alter ego in a game or online community, or a two-dimensional Facebook profile picture or Twitter “Twavatar,” your avatar is how the online world sees you. It’s also […] more »

by Roland Legrand

My software developer friends talk a lot these days about two words/concepts: Agile and Scrum. At first I thought it was typical dev talk with no relevance for newsrooms, but I eventually realized these notions are part of a major shift in the way all companies — including media companies — will have to adapt. […] more »

by Anne Nelson

Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. This fall, more than 70 million students headed back to school in America, of which 50 million are going to […] more »

by Roland Legrand

“We’d like to write blog posts, but don’t have time.” That’s the oft-heard lament in newsrooms. More and more traditional journalists recognize the benefits of blogging and social media, but many just can’t figure out how to add them to their existing workload. I have a solution that seems to work in our newsroom. When […] more »

by Roland Legrand

Talking about communities, and newspaper communities in particular, often leaves people with a warm and fuzzy feeling. It’s true that being a community manager enables you to meet wonderful people, but the reality of daily community management can be difficult and unsettling. Every community manager has to deal with community politics (the online equivalent of […] more »

by Roland Legrand

In my previous post, I talked about the browser-based virtual environment Metaplace, which I think may provide a way to boost interaction with our community on newspaper website Mediafin. To test how well virtual worlds could be used to build a community, I undertook some experiments in organizing “conferences” in worlds like Metaplace and Second […] more »

by Mark Glaser

A view of the hype cycle of virtual worlds by Gary Hayes The sun shines brightly as I stroll along the curving pier above the water, looking out toward a beautiful island with trees swaying in the wind. There’s a looming ampitheater festooned with signs for Thomson Reuters, and a series of concrete buildings that […] more »

by Mark Glaser

CNN ampitheater in Second Life In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, “A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking […] more »

by Mark Glaser

Second Life avatars From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogs, social networking, widgets and various other topics. This week I’ll look at […] more »

by Mark Glaser

While the media has been abuzz about Second Life and adult virtual worlds, a bevy of virtual worlds for kids have been even more popular than their adult counterparts. Tween world Club Penguin has more than 4 million visitors per month, according to a New York Times article on the virtual world craze for kids. […] more »