Tag: self-publishing

by Sarah Juckes

It’s Christmas! Time for all you hard-working authors to gorge on mince pies and generally relax, right? Wrong! Christmas is one of the busiest times of the year for bookselling, and a really good time to be engaging with people, and letting them know about your book. Here are our top eight things authors can [...] more »

by Julie Keck

Note: This Roundup will be on hiatus until Thursday, January 9th. To stay up-to-date with the final MediaShift stories of 2013, including our “Best of 2013 Series,” subscribe to our MediaShift Daily and Idea Lab Daily. Happy New Year! 1. Entitle takes a different approach to “Netflix for e-books” market (Seth Fiegerman / Mashable) 2. [...] more »

by Julie Keck

1. 4 ways to find readers who love your work (Sean Platt & Johnny B. Truant / JaneFriedman.com) 2. Behind Apple’s mutiny against its court-appointed e-books monitor (Roger Parloff / CNN Money) 3. Why do young readers prefer print to e-books? (Matthew Brady / Guardian) 4. Amazon reveals quarter of Kindle ebook sales in US were [...] more »

by Carla King

Authors are choosing to crowdfund their work, and there are now options for them on which platform to use. The question is: Kickstarter, Indiegogo or Pubslush? To explore the pros and cons of those platforms, I interviewed a successful author from each of them to find out why they chose it and how they succeeded. [...] more »

by Carla King

This crowdfunding author success story is part of our PBS MediaShift series on crowdfunding. This author crowdfunding segment is an interview with author Allan Karl who funded his book “FORKS: Three Years. Five Continents. One Motorcycle. A Quest for Culture, Cuisine And Connection” using the Kickstarter platform. Also read about: Pubslush Author Janna Leyde: “He [...] more »

by Carla King

This crowdfunding author success story is part of our PBS MediaShift series on crowdfunding: 3 Successful Authors: 3 Successful Crowdfunding Platforms. This author crowdfunding segment interviews author Penny Rosenwasser who funded her book “Hope into Practice: Jewish Women Choosing Justice Despite Our Fears” using the Indiegogo platform. Also read about: Pubslush Author Janna Leyde: “He [...] more »

by Ian Lamont

In part 1 of this series, I described several tools that can help authors and publishers gather and analyze data relating to their e-book releases. Now what? In this post, I am going to describe how metrics can be used to inform product and marketing decisions. I’ll wrap up with some examples from my company, [...] more »

by Ian Lamont

Late last year, my publishing company released a dud. After a string of successful releases of “In 30 Minutes” technology guides, this new title had absolutely zero e-book and sales in the first three weeks of release. None. Nada. 沒有. As a small, bootstrapped operation, my company could have written it off as an embarrassing [...] more »

by Carla King

Ever dream of quitting your day job to become a full-time writer? Learning how to create a small business that captures, markets and sells to readers can help you get there. Here are seven resources that will help you not only understand, but implement, the business end of publishing so you can start actually making [...] more »

by Mark Glaser

In the past, authors just had to work on the craft of writing and let their publishers figure out the rest. Now, we live in an age where authors have the power to do much more than write; they also market, promote, tweet, Facebook — basically build an online platform for their work and fan [...] more »