Tag: self-publishing

by Carla King

This crowdfunding author success story is part of our PBS MediaShift series on crowdfunding: 3 Successful Authors: 3 Successful Crowdfunding Platforms. This author crowdfunding segment interviews author Penny Rosenwasser who funded her book “Hope into Practice: Jewish Women Choosing Justice Despite Our Fears” using the Indiegogo platform. Also read about: Pubslush Author Janna Leyde: “He […] more »

by Ian Lamont

In part 1 of this series, I described several tools that can help authors and publishers gather and analyze data relating to their e-book releases. Now what? In this post, I am going to describe how metrics can be used to inform product and marketing decisions. I’ll wrap up with some examples from my company, […] more »

by Ian Lamont

Late last year, my publishing company released a dud. After a string of successful releases of “In 30 Minutes” technology guides, this new title had absolutely zero e-book and sales in the first three weeks of release. None. Nada. 沒有. As a small, bootstrapped operation, my company could have written it off as an embarrassing […] more »

by Carla King

Ever dream of quitting your day job to become a full-time writer? Learning how to create a small business that captures, markets and sells to readers can help you get there. Here are seven resources that will help you not only understand, but implement, the business end of publishing so you can start actually making […] more »

by Mark Glaser

In the past, authors just had to work on the craft of writing and let their publishers figure out the rest. Now, we live in an age where authors have the power to do much more than write; they also market, promote, tweet, Facebook — basically build an online platform for their work and fan […] more »

by Zach C. Cohen

Maybe you’ve always had an idea for a book but were too daunted by the traditional gatekeepers of agents and publishers. Well now you can dust off the manuscript and get read to publish, because the growth of self-publishing services and social media makes it easier than ever to self-publish your book. But whether you […] more »

by Jeremy Greenfield

The rise of self-publishing as a viable economic model for authors has started to disrupt the book publishing business — and nobody has benefited more than so-called “hybrid authors.” Allow me to explain. In 2011, self-publishing is thought to have drained roughly $100 million in revenue from the traditional trade publishing business — a drop […] more »

by Miral Sattar

In addition to the writing and the marketing and promotion of a book, self-published authors even have to get as nitty gritty as pricing the book. A lot of authors come to me asking how they should price their self-published titles to optimize sales. Some self-publishing critics say that the books that do sell well […] more »

by Courtney Lowery Cowgill

The role of the author in today’s ever-shifting digital publishing landscape is a complicated one. The job doesn’t stop when the last chapter is written. For many, that’s actually when the bulk of the work begins. Even if you take the traditional big publisher route, the author is expected to carry a heavy promotional weight. […] more »

by Guy Kawasaki

In 2011 the publisher of my book, “Enchantment,” could not fill an order for 500 e-book copies. It was a New York Times bestseller. Because of this experience, I self-published my next book, “What the Plus!” and learned first-hand that self-publishing is a complex, confusing and idiosyncratic process. As Steve Jobs said, “There must be […] more »