Tag: social media marketing

by Julie Keck

1. Readers gravitate away from free e-books (Mike Kozlowski / Good e-Reader) 2. Amazon tells authors 100% royalty offer was ‘sincere’ (The Bookseller) 3. Social media marketing, for novelists, is relationship building (Beth Bacon / Digital Book World) 4. Is selling books directly to your audience worth it? (Calvin Reid / Publishers Weekly) 5. Survey […] more »

by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps […] more »

by Angela Washeck

In a documentary that debuts on PBS Frontline this week, author Doug Rushkoff explores the relationship between big corporate brands and the young people who are so quick to promote what they “like” on social media. “Generation Like” sheds light on the ever-changing advertising and marketing industry and the phenomenon of teens being relentlessly marketed […] more »

by Alex Kantrowitz

As she made her way into a Wilmington, Del., courthouse last week, attorney Jennifer Lublinski saw a man pull out a .45-caliber semiautomatic pistol and start firing. The man, Thomas Matusiewicz, turned the gun on his former daughter-in-law and her friend, then shot two police officers before finally pointing the gun at his own head […] more »

by Mark Glaser

Welcome to the 56th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. This week we try to pierce the heavy-duty hype coming from Apple around its new iPhone 5, as well as the hype about social media marketing. First, we discuss the iPhone 5 and how it has only incrementally […] more »

by Neal Rodriguez

Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. The world is flooded with multi-day web marketing conferences and other educational opportunities aimed at teaching people how to use […] more »

by Susan Currie Sivek

Magazines have always prided themselves on their longevity as a medium and their pass-along circulation — the additional readers each copy gains when it’s passed from hand to hand. Today, social media are providing opportunities for readers to share content and experience their favorite magazines as part of their social activity online. As a result, […] more »

by Nick Mendoza

Do you remember August 21, 2009? Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film’s characters. A day earlier, the teaser […] more »

by Neal Rodriguez

We’re not even a month into 2010 and The Economist has already declared it to be “The year of the pay wall.” “There are plenty of examples of paid content thriving even when free alternatives are available,” according to the magazine. “Punters are happy to pay for multichannel television even though commercial broadcast television is […] more »

by Mark Glaser

There’s a new series of demands being made in company meetings everywhere: “What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!” But before companies large and small — as well as non-profits and charities — jump into social media, they […] more »